Three reasons why a commercial retail refit is a cost-effective option
Refurbishment covers a whole range of tasks from redecoration to total reconstruction. It all takes time, money, careful consideration and, possibly, lost hours if a venue needs to close so the work can be carried out. A commercial retail refit covers everything from a lick of paint to a new lighting solution. Although a commercial retail refit is a big undertaking, it can be the best option on the table to drive your profits forward by getting more people through the door of your business.
Here, we look at the reasons why a commercial retail refit is money well spent to support the future of your shop or business premises.
Think of things this way: your shop floor is a stage and your product range are the performers. They need to be well-lit in order to attract and engage their audience. A commercial retail refit of your lighting solution will help to bring in those rave reviews from your customers. It’s as simple as that. Research has shown that retailers see around a 10% increase in sales following a lighting redesign. This makes perfect sense when you consider that 80% of the sensory information which we send to our brains comes from visual stimulus.
With online shopping and its supporting technology, such as clever old Alexa, making it easier than ever to get chores done, shopping on the high street is enjoying a resurgence as recreation rather than routine. In fact, 77.7% of 25-44 year olds see shopping as a leisure activity. So, people want to relish their time in the shops instead of rushing in and out. We already know that lighting plays a huge part in people’s mood. So, an effective and appropriate commercial retail refit may well encourage people to spend longer in your shop – and pick up a few more items along the way.
ADD A MODERN TOUCH
With the news full of stories about the decline of the high street, a commercial retail refit may be a great way to buck the trend. Behind the headlines is the story that yes, a lot of shops are closing on the high street. But, the way to avoid succumbing to this issue is to keep up with the times.The innovative, creative and visually appealing shops, the ones which know what the customer wants, are still buzzing. In fact, the British Independent Retailers Association found that more shops opened than closed in the first few months of 2017.
A customer’s shopping experience with your brand starts way before they see your physical shop. In today’s digital environment, most people will first see or hear about a brand online before visiting the shop in person. In order to win over that audience, their experience of your brand must be seamless both online or offline.
Think of ways in which the two experiences should marry up. There’s no point crafting the perfect social media experience for a potential customer to then be greeted with dodgy, flickering lighting in person. A commercial retail refit of your lighting can also go one step further than that too and retail lighting trends are changing all of the time. Make it obvious where customers need to go for a click and collect point. Spotlight the products which have recently been on your Instagram. Think about building in augmented reality if you think that would resonate with your target audience. Interestingly, 75% of customers now expect retailers to offer an augmented reality experience. Your lighting is crucial to show off your product ranges as clearly and beautifully as possible.
CUT YOUR ENERGY BILLS
As with any business, protecting your bottom line should be a priority. A commercial retail refit is obviously a financial undertaking – but there will be a long list of benefits too. One of the great advantages of a new lighting solution is a reduction to your energy bills. LED lights have a huge lifespan of around 50,000 hours, which is 50x more than a traditional bulb. This means that, when they are used for around 12 hours a day, they will last for over 11 years. Plus, they really do look much nicer and will make your merchandise look better as well.
Customers are more and more aware of the environmentally friendly credentials of a business. A little face lift in some areas can go a long way to boost word of mouth about your company. For example, motion activated LED lighting in freezer aisles will get the attention of your customers. Not only does this cut the cost of running the lights in the first place, but it will also let the freezers work a little less hard. The surroundings won’t be as warm due to less heat generated from the lights in the first place. Clever little idea isn’t it.
PLM have carried out a commercial retail refit of lighting solutions for household names including Selfridges in London’s Oxford Street as well as national branches of Hobbs and Fat Face, to name a few.
PAY AS YOU GO
CONTACT US TO FIND OUT HOW A RETAIL LIGHTING REFIT COULD BOOST YOUR BUSINESS
Give us a call on 01256 897510
PLANNED LIGHTING MAINTENANCE
Roystan House, Andover Road Whitchurch, Hampshire, RG28 7RL
TEL | 01256 897510
EMAIL | firstname.lastname@example.org
Roystan House, Andover Road
Whitchurch, Hampshire, RG28 7RL